Credit program
Courses
| Subject | credit | hours | lecture | title | department | full time part-time |
course content | semester |
|---|---|---|---|---|---|---|---|---|
| Marketing Management | 3 | 54 | Sirirat Lim | Associate Professor | Management of Technology | full time | Defining Marketing for the 21st Century Developing Marketing Strategies and Plans Analyzing Consumer Markets/Consumer behavior Setting Product Strategy & Designing and Managing Services Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling |
110A |
| Data Science and Decision Support | 3 | 54 | Chih-Hsuan Wang | Professor | Industrial Engineering and Management | full time | to follow a PDCA (plan-do-check-action) loop in data science to solve real problems: defining your problem, selecting appropriate methods, evaluating the performance, and modifying the constructed models. 1. Applying statistical skills to real problems (quality control), 2. Applying clustering skills to real problems (target marketing), 3. Applying classification skills to real problems (bankruptcy prediction), 4. Applying regression skills to real problems (demand forecasting) 5. Applying dimension-reduction skills to real problems (business intelligence) |
110A |
| Introduction to Business Management: Accounting | 2 | 36 | James Lin | Associate Professor | Information Management and Finance | full time | analyze companies' financial statements and data/decision making/identify transactions, record, and report financial statement | 110A |
| Business Development for Start-ups | 3 | 54 | Jin-Su Kang Kevin Huang Brian Yang |
Professor | Institute of Business and Management Management of Technology |
full time full time part-time |
business planning process to define, develop, and promote innovative initiatives |
110B |
| Introduction to Business Management: Economics | 2 | 36 | Jin-Li Hu | Professor | Institute of Business and Management | full time | Learn how to use economics to think critically about real world issues. Apply economic analysis tools for the areas of marketing, financial and managerial accounting, corporate finance, and applied operations management. |
110B |
| Financial Management and Investment | 3 | 54 | 劉助 黃宜侯 |
Professor | EMBA Information Management and Finance |
part-time full time |
Financial Management Applied Econometrics/Financial Risk Management/Investment |
110B |