Credit program


Subject credit hours lecture title department full time
course content semester
Marketing Management 3 54 Sirirat Lim Associate Professor Management of Technology full time
Defining Marketing for the 21st Century
Developing Marketing Strategies and Plans
Analyzing Consumer Markets/Consumer behavior
Setting Product Strategy & Designing and Managing Services
Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
Leadership and Organizational Behavior 3 54 Kuo-Yang Kao Associate Professor Department of Management Science full time
1. To gain broad understanding of field of Organizational Behavior (OB)
2. Identify key OB themes in the workplace
3. Apply key OB theories to work settings
Data Science and Decision Support 3 54 Chih-Hsuan Wang Professor Industrial Engineering and Management full time to follow a PDCA (plan-do-check-action) loop in data science to solve real problems: defining your problem, selecting appropriate methods, evaluating the performance, and modifying the constructed models.
1. Applying statistical skills to real problems (quality control),
2. Applying clustering skills to real problems (target marketing),
3. Applying classification skills to real problems (bankruptcy prediction),
4. Applying regression skills to real problems (demand forecasting)
5. Applying dimension-reduction skills to real problems (business intelligence)
Financial Management and Investment 3 54 Jui-Chia Lin Asoociate Professor Department of Information Management and Finance full time
Financial Management
Applied Econometrics/Financial Risk Management/Investment